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Like the SPF in sunscreen, UPF is the standard to measure the effectiveness of sun protective fabrics. A UPF factor of 40 or above is considered EXCELLENT protection from both UVA and UVB rays. Our UV Guard is rated UPF 50+, even when wet, blocking 97% of UVA and 99.7% of UVB rays.
While we advocate daily sunscreen use and re-application, sometimes you need extra protection when shade is not an option. Our Cool Touch UV Guard will protect you from the sun while keeping you cool as it wicks away moisture and reflects the sun’s heat.
There is no reason to head home if you are prepared for the sun- we make it easy to stay! Throw one in your bag, keep one in the glove compartment, and send one to camp with the kids. Lightweight and compact, you won't notice it's there but will be glad you have it!
We are family owned business born out of necessity. Sun protection is important to us, and we have created a way to STAY A LITTLE LONGER.